A new-to-market product for Xbox, the Design Lab provides users with more than 8 million possible colour combinations for their Xbox wireless controllers. Tasked with creating a program for launching this program, Calvin created a number of vignettes to surface excitement and customer engagement. He was principally involved in the conception, identity, art direction and design of the product and assisted the website direction.
Conception, Art direction, Web design, Identity
Credit: Hardware direction with Carl Ledbetter